Description
October 2020 Updated Edition
Learn SEO in Plain English – Step by Step!
Buy the Workbook Used at Stanford Continuing Studies to Teach Search Engine Optimization
- Read the Reviews – compare the REAL REVIEWS of this book to the REVIEWS (?) of other books
- Optimize your Website – learn ON PAGE SEO tactics to build an SEO-FRIENDLY WEBSITE.
- Learn Link-building – master the art of getting inbound links, blog mentions, and social authority.
- Watch Videos – view step-by-step companion VIDEOS that SHOW you how to do SEO.
- Use the Worksheets – download WORKSHEETS that guide you step-by-step to search engine optimization success.
- Measure via Metrics – navigate the complexities of GOOGLE ANALYTICS.
- Access Free Tools – access the companion MARKETING ALMANAC with hundreds of free tools for search engine optimization, a $29.99 value!
One of the Best Books on SEO of 2018 / 2020 or Search Engine Optimization for Beginners and Experts Alike
- Jason McDonald – written by a successful practitioner of SEO. Just Google ‘SEO Expert Bay Area’ or ‘SEO Expert Witness’. He’s there at the top!
- Stanford University – used by Dr. McDonald in his courses, both online and on campus, at Stanford University’s Continuing Studies
- An Easy to Follow Method – written in PLAIN ENGLISH for MERE MORTALS. Learn how to do SEO step by step.
- Got Questions? – just Google ‘Jason McDonald’ and send a quick email or call.
The author, Jason McDonald, has instructed thousands of people in his classes in the San Francisco Bay Area, including Stanford Continuing Studies, as well as online. Jason speaks in simple English and uses the metaphor of The Seven Steps to SEO Fitness to explain to you how to ‘get SEO fit.’
Table of Contents
- Goals: Define Your SEO Goals
- Keywords: Identify Winnable, High Value SEO Keywords
- On Page SEO: Optimize Your Website to ‘Speak Google’ via Page Tabs, your home page, and structural elements
- Content Marketing: Learn to produce content that pleases Google and your customers
- Off Page SEO: Build links, leverage social media, and go local. Includes detailed ‘Local SEO’ information for local businesses!
- Metrics: Master Google Analytics
- Learn: Pointers to SEO Tools and Online Resources
Check out the other 2020 SEO Books on Amazon – SEO For Dummies, SEO for Growth, SEO Book, SEO Like I’m 5 etc., – they’re great, they’re good, but they don’t include powerful step-by-step worksheets, links to online videos, and the free Marketing Almanac with hundreds of free tools for search engine optimization 2020. Listed on many SEO book lists as one of the best books SEO books of 2020 as well as a best SEO book for beginners.
Katherine Corbett –
I knew nothing about SEO before I got the SEO Fitness Handbook: 2017 Edition. I am starting a small publishing company and thought that SEO was only for the big companies. But I need all the free help I can get and people told me that I could get more sales if I learned about keywords and SEO. I was hesitant to even begin to learn about SEO because it seemed difficult with lots of jargon.
I was shocked when I read this book because for the very first time I could understand what an SEO is and how to use it. Yes, there is a lot to learn but this book (and videos) took me step-by-step through the process. One of video links in the book took me to a video that showed me how big companies use SEO on their webpage. Jason patiently explains how different big companies become the top Google hit. By seeing different companies and their different approaches, I finally began to understand how SEO could work for my very small business.
Jason clearly is an expert. To be honest, at first I felt confused by all the new terms. But the book and videos broke all these terms and concepts down to steps I can easily understand. I like this approach of having lots of layers of information. I can come back and get new ideas and strategies as my skills at using SEO expand.
This book is thorough, helpful and clear. I highly recommend it.
Leanna Manuel, Psy.D. –
Disclaimer – I started this book as an SEO Idiot. I finished this book as an SEO Idiot with hope. I have spent literally years wondering why I could never get traffic to my website. I’ve been listening to this book on audible, and about 3.5 hours in I had one of those jaw dropping, lightbulb lighting, and forehead smacking experiences that you only see in cartoons. I had to pull off the road – literally – because I was laughing and crying so hard. I decided to listen all the way through once before embarking on the journey to try to correct the problems with my website. I feel pretty confident that, following his advice, I will be able to make some positive changes. In addition, I have just enough knowledge to speak semi-intelligently if I choose to hire someone to help me. I highly recommend this book to ANYONE who wasn’t born with computers, has a business, or just wants to know how this all works.
Michele –
The worksheets take you step by step through the planning and execution phases. The worksheets are fantastic to get you thinking deeper about your customers and what they want. They help you plan and become successful. I’m still not through the entire book because I’m doing the worksheets and updating in real time. As you can see by the photo, I have so many pages and important items tabbed by sticky notes. I highlight important items as well – the book is practically ALL highlights and tons of sticky note tabs! Jason uses job finding as an analogy to SEO getting you more business. But if you “reverse engineer” your resume, you might also get your dream job. You’ll know what “Reverse Engineering” means when you read the book. This book is not focused on all web design platforms nor is it focused on one – it’s for ALL web design platforms and all types of businesses – whether local, national, or international. I’ve read a lot of instructional books but I can clearly say that this is the best! Right up there with Jason’s Social Media Marketing workbook! This book will be one of the best purchases you’ll ever make and will reward your efforts with more business in a very short time.